Pepsi vs. Coke, the war of the millenium…
Posted by Prashanth | Filed under Commercial Clips, I think therefore I watch
Yep, I really mean what I said. Even after Afghanistan and the United States unify to become one nation, even if Lebanon and Somalia forget stuff like refugee-ism and bombing, even after words like Jihad and extermination get out of memory, this is one war that would live as long as one of the aforementioned corporations closes down, which seems to be a distant dream thanks to the expensive publicity done by these guys.
Speaking of publicity, heard of the new Youngistan campaign of Pepsi? Of course you should have as it features Deepika Padukone for guys, SRK for girls and Ranbir Kapoor for the rest! As you can see, they have spent a whole lot of money on this highly uncreative but super expensive ad campaign. Although says nothing about how refreshing or tasty Pepsi can be, it is still worth a look. Just makes me take back words I said about Indian advertisement industry.
Here you go - Yeh Hai Youngistan meri jaan! (Bullshit!)
[youtube:http://youtube.com/watch?v=Iu93LTsPaEI]
Really stupid advertisement in my humble opinion. I guess the ad agency that proposed such a dumb plot ought to be punished. Well, Coke decided to do the needy job though with an absolutely brilliant satire in their no-nonsense advertisement for their no-nonsense drink - Sprite! Check it up below -
[youtube:http://youtube.com/watch?v=3EDKA4XJ4hk]
Not just it made fun of the irrelavent concept coke used to make the ad, but also made good fun of stars who filled the ad. I have always loved the Sprite Ads, they are really clever and fun, and totally get the point across. I guess that’s the whole purpose of an advertisement. A simple low budget ad made total fun of the star-studded one. Coke .Pepsi and all other big drink brands have mocked each other previously, with instances like Sprite mocking Pepsi TV ads starred by Kareena and Priyanka…
Anyway, Pepsi and Coke wars have been mocked by third parties as well, the most memorable being a scene in the movie Kabul Express when John Abraham licks a leaking fluid coming out of a fallen tanker in the middle of a war-zone in the hope of finding some fuel for his SUV. He is surprised to find it to be Pepsi! Then Arshad Warsi decides to verify the same fact and an argument almost starts off whether it is Coke or Pepsi. Right, I am no connoisseur too, as I can’t really make out great differences between the two drinks, without having 42 sips of each of it subsequently one after the other. Hey, that seems to be an interesting idea this summer… 
So well, all it means to say is that Indian advertisements are becoming the biggest challengers to Indian TV shows. I am talking to you Ekta Kapoor & everyone in Star, Sony, and Zee networks i.e the boring Indian entertainment industry! 
PS: I am waiting…
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3 Responses to “Pepsi vs. Coke, the war of the millenium…”
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Prateek Vijayavargia Says:
April 16th, 2008 at 10:55 pmHey Prashanth - I quite agree - The Youngistan Campaign is a flop and Sprite’s advertisement rocks on the other hand …..I suppose the Cola (or Code?) Wars will continue this summer…Hope Pepsi comes up with something better.
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Prashanth Says:
April 17th, 2008 at 12:40 pmYeah, the battle actually dates even longer if you remember those Coke ads featuring Ash and has something to do with whistles for which Pepsi mocked with an Ash look-alike…
Other than that, you had that dancing Hrithik as well, which was also spoofed badly. I just hope other major rivals also start doing similar stuff… watching ads would be great fun then! -
Prateek Vijayavargia Says:
April 17th, 2008 at 10:58 pmYes mate I do remember that one. Sprite just loves Pepsi-bashing. On the TV advertising scene, there are a lot of bad ads going around. Hope someone learns from Coke!
